Facebook Lead Ads: 11 Tips to Optimize for Results Need more quality leads from Facebook? Are your Facebook lead forms set up appropriately? When it comes to many things in life, quality always triumphs over quantity. The generation of leads is no exception. At the end of the day, it doesn’t matter how many leads enter your funnel; what matters is how many of them convert into paying customers. When we talk about enhancing lead quality, we’re talking about raising the percentage of leads that convert into paying clients. The Facebook Lead Ads Form format is an excellent approach to produce large quantities of leads because forms load quickly and are pre-filled with profile information. However, by making a form so simple to fill out, quality may suffer. This guide is for you if that sounds familiar. Improving the quality of Facebook Lead Ads is similar to improving the quality of any customer journey, and here are 12 tried-and-true tips to help you boost conversion rates. Include...